Market Profile
Milwaukee, WI
Population: 596,974
Median HH Income: $ 45,952
Media Market Rank: 32:
Population Trends
The metro Milwaukee area covers four counties - Milwaukee, Ozaukee,
Washington, and Waukesha counties - with a combined population of over 1.5
millions people. This places Milwaukee among the United States' largest
population centers, ranking as the 36th largest metro area.
The City of Milwaukee, with 592,765 people, ranks as the nation's 22nd largest
city and accounts for approximately 39% of the metro area population.
Milwaukee is both the metro area's and the State of Wisconsin's largest
municipality.
Milwaukee County is the most heavily populated county (938,995) of the
four-county area, accounting for 61% of the metro population. Waukesha County
is the second largest with 377,348 people. Washington and Ozaukee counties
follow with 125,940 and 85,787 respectively.
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