Market Profile
Milwaukee, WI
Population: 596,974
Median HH Income: $ 45,952
Media Market Rank: 32:


Population Trends
The metro Milwaukee area covers four counties - Milwaukee, Ozaukee,
Washington, and Waukesha counties - with a combined population of over 1.5
millions p
eople.  This places Milwaukee among the United States' largest
population centers, ranking as the 36th largest metro area.

The City of Milwaukee, with 592,765 p
eople, ranks as the nation's 22nd largest
city and accounts for approximately 39% of the metro area population.  
Milwaukee is both the metro area's and the State of Wisconsin's largest
municipality.

Milwaukee County is the most heavily populated county (938,995) of the
four-county area, accounting for 61% of the metro population.  Waukesha County
is the second largest with 377,348 p
eople.  Washington and Ozaukee counties
follow with 125,940 and 85,787 respectively.
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